Team

A specialist for every part of recruitment.

Nick Bostic leads Enrollmentum and is accountable for every study. Working with him is a team of AI specialists, each focused on one area, from protocol strategy to QA. Each one is tuned for its job with current best practice in its field and Nick’s more than 15 years in marketing and go-to-market, so the work is creative and also tested and measured. Nick reviews and approves what goes out.

Nick Bostic

Accountable lead

Nick Bostic

Founder, Illuminare Solutions. Leads Enrollmentum.

Nick approves every client message, proposal, price, IRB submission, budget and launch. The specialists prepare the work and check it the same way every time. He decides whether it goes out.

More about Nick and the company

Plan and win the study

From the protocol to a proposal and a project that stays on schedule.

  • Headshot of Rowan

    Recruitment strategy

    Rowan AI

    Reads the protocol, finds the criteria that will be hardest to fill, and picks the funnel.

    • Protocol analysis
    • Eligibility criteria
    • Funnel design
    • Condition research

    DeliversA written recruitment strategy before the creative brief.

  • Headshot of Quinn

    Proposals and RFPs

    Quinn AI

    Drafts proposals, quotes and executive summaries from your protocol and budget.

    • Proposals
    • RFQ responses
    • Executive summaries

    DeliversA proposal and quote ready for review.

  • Headshot of Avery

    Account and project management

    Avery AI

    Sets up each study, keeps the task list moving, and writes the weekly status.

    • Study setup
    • Task tracking
    • Client status

    DeliversA study plan and a weekly status to the client.

Creative and compliance

Ads, images and video, checked against the protocol before an IRB sees them.

  • Headshot of Sloane

    Creative direction and copy

    Sloane AI

    Writes the creative brief, the ad copy and the channel versions in the options your IRB can approve.

    • Creative briefs
    • Ad copy
    • Channel versions
    • Brand voice

    DeliversThe ad packet, ready for compliance review.

  • Headshot of Morgan

    Compliance and IRB submissions

    Morgan AI

    Checks every line for efficacy claims, eligibility wording and ad-platform rules, and prepares the IRB submission.

    • Efficacy-claim checks
    • Eligibility wording
    • Ad-platform rules
    • IRB rounds

    DeliversChecked copy and the IRB submission.

  • Headshot of Iris

    Graphic design

    Iris AI

    Builds the ad images and brand assets for each packet.

    • Ad images
    • Licensed stock
    • Brand assets

    DeliversFinal images for every ad in the packet.

  • Headshot of Theo

    Video and motion

    Theo AI

    Produces short videos and motion graphics for the campaign.

    • Short-form video
    • Motion graphics
    • Ad cuts

    DeliversFinal cuts sized for each channel.

Reach the right people

Search, social and paid media, run inside the approved copy.

  • Headshot of Blake

    Paid media and ad operations

    Blake AI

    Builds and manages the paid social campaigns, with a test plan and a change log.

    • Campaign builds
    • Build standards
    • Test design
    • Change log

    DeliversLive campaigns and a record of every change.

  • Headshot of Harper

    Social media

    Harper AI

    Plans the content calendar and schedules the posts.

    • Content calendar
    • Post scheduling
    • Launch posts

    DeliversA calendar of approved, scheduled posts.

  • Headshot of Ellis

    SEO

    Ellis AI

    Reads search performance, fixes technical issues and checks sitemaps and structured data.

    • Search performance
    • Technical SEO
    • Sitemaps
    • Structured data

    DeliversSearch fixes, sitemaps and structured data for each page.

  • Headshot of Juno

    AI search visibility (GEO)

    Juno AI

    Tracks how AI search tools cite the site and checks that they can read it.

    • AI citation tracking
    • Crawler access
    • llms.txt checks

    DeliversA regular read of how AI tools cite your pages.

Build and connect

The pages, forms and systems a lead passes through.

  • Headshot of Kai

    Web development

    Kai AI

    Builds the landing pages and the site, and previews every change on phones and desktops, in light and dark.

    • Landing pages
    • Pre-screen pages
    • Fast static sites
    • Visual QA

    DeliversPages checked at every screen size before they go live.

  • Headshot of Reese

    CRM and integrations

    Reese AI

    Connects the CRM, the lead mailbox and the delivery routes, and sets up each campaign in them.

    • CRM setup
    • Lead routing
    • Integrations

    DeliversLeads that arrive where each site works.

Measure and report

Pacing, lead quality and the weekly report.

  • Headshot of Sam

    Reporting and analytics

    Sam AI

    Builds the funnel report for each campaign and the weekly report that goes to the client.

    • Funnel reporting
    • Weekly client report

    DeliversA funnel report for each campaign, and the weekly client report.

  • Headshot of Dana

    Pacing and lead quality

    Dana AI

    Checks campaign pace against the agreed lead range, form quality and rejected leads every day.

    • Campaign pacing
    • Lead range tracking
    • Form quality
    • Rejected leads

    DeliversA daily read on pace and lead quality.

Participants, privacy and quality

The people behind a lead, the data about them, and the checks before anything ships.

  • Headshot of Parker

    QA and testing

    Parker AI

    Walks each page and form end to end with a recording, rehearses the lead path on a test stack and reviews code a second time.

    • End-to-end walks
    • Lead-path rehearsal
    • Code review

    DeliversA recorded walk of every page and form.

  • Headshot of Nova

    Participant coordination

    Nova AI

    Texts each new lead first, asks the study’s IRB-approved pre-screen questions word for word, answers from the approved FAQ, books the site visit, and hands anything off the script to a person.

    • Text-first follow-up
    • IRB-approved script
    • Visit booking
    • Hand-off to a person

    DeliversA follow-up script your IRB approves once per study, with a person on anything outside it.

  • Headshot of Wren

    Privacy and security support

    Wren AIComing soon

    Keeps the written policies, the risk register and the access reviews, and collects the evidence for them.

    • Written policies
    • Risk register
    • Access reviews

    DeliversCurrent policies, a risk register and access review records.

See who would work on your study.

Ask before a study starts. We will show the review steps and who approves each one. Please do not send patient information by email.